Privacy Policy

Last updated: November 6, 2024

Introduction

At PulseTracker, we take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our digital presence management platform. Please read this policy carefully to understand our views and practices regarding your personal data.

Information We Collect

Information You Provide

We collect information that you voluntarily provide to us when you:

  • Register for an account
  • Connect third-party platforms (Google Business, social media accounts)
  • Use our services and features
  • Contact our customer support
  • Subscribe to our newsletter or marketing communications

This information may include:

  • Name, email address, and contact information
  • Business information (company name, address, industry)
  • Payment information (processed securely through our payment processors)
  • Content you create or upload to the platform

Information Collected Automatically

When you access our platform, we automatically collect certain information, including:

  • Device information (IP address, browser type, operating system)
  • Usage data (pages visited, features used, time spent)
  • Cookies and similar tracking technologies

Information from Third Parties

When you connect third-party platforms to PulseTracker, we receive information from those services in accordance with their terms and your privacy settings. This may include:

  • Google Business Profile data
  • Social media account information and analytics
  • Website analytics data
  • Review platform data

How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve our services
  • Process your transactions and manage your account
  • Analyze your digital presence across platforms
  • Generate insights and recommendations
  • Send you service updates, security alerts, and support messages
  • Respond to your comments, questions, and customer service requests
  • Send you marketing communications (with your consent)
  • Monitor and analyze usage patterns and trends
  • Detect, prevent, and address technical issues and security threats
  • Comply with legal obligations

How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

Service Providers

We share information with third-party service providers who perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, and customer service. These providers are bound by contractual obligations to keep information confidential and secure.

Connected Platforms

When you authorize us to connect to third-party platforms, we may share information with those platforms as necessary to provide our services.

Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., court orders, subpoenas).

Business Transfers

If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.

Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • 256-bit SSL encryption for data transmission
  • Encrypted data storage
  • Regular security audits and assessments
  • Access controls and authentication requirements
  • Employee training on data protection

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When you close your account, we will delete or anonymize your personal information within 90 days, except where we are required to retain it for legal compliance.

Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

Access and Portability

You can request a copy of your personal information in a structured, machine-readable format.

Correction

You can update or correct your personal information through your account settings or by contacting us.

Deletion

You can request that we delete your personal information, subject to certain legal exceptions.

Opt-Out

You can opt out of marketing communications at any time by clicking the unsubscribe link in our emails or contacting us.

Cookies

You can control cookies through your browser settings. Note that disabling cookies may affect the functionality of our services.

To exercise any of these rights, please contact us at [email protected].

International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that are different from the laws of your country. We take appropriate safeguards to ensure that your personal information remains protected in accordance with this Privacy Policy.

Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal information, please contact us, and we will take steps to delete such information.

GDPR Compliance (European Users)

If you are located in the European Economic Area (EEA), you have certain rights under the General Data Protection Regulation (GDPR), including:

  • The right to access your personal data
  • The right to rectification of inaccurate data
  • The right to erasure ("right to be forgotten")
  • The right to restrict processing
  • The right to data portability
  • The right to object to processing
  • Rights related to automated decision-making

Our legal basis for processing your personal information includes your consent, performance of a contract, compliance with legal obligations, and our legitimate interests in providing and improving our services.

CCPA Compliance (California Users)

If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with specific rights regarding your personal information:

  • The right to know what personal information is collected
  • The right to know if personal information is sold or disclosed
  • The right to say no to the sale of personal information
  • The right to access your personal information
  • The right to equal service and price, even if you exercise your privacy rights
  • The right to deletion of your personal information

We do not sell your personal information as defined by the CCPA.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date. We encourage you to review this Privacy Policy periodically.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

PulseTracker Privacy Team

Email: [email protected]

Response time: Within 48 hours

Your Privacy Matters

We are committed to protecting your privacy and maintaining the security of your personal information. If you have any concerns, please don't hesitate to reach out to us.